BRAND + SUSTANABILITY
Our Story
HIRAABÂ crafts timeless investment pieces with the intention of evoking a sense of empowerment in every woman who wears them.
Our fabrics are sourced from various locations worldwide and meticulously assembled to ensure superior quality. Based in the UAE, our products are proudly produced in the UAE as well. Our fabric combinations are expertly crafted, paying meticulous attention to detail.
Since the launch of our now iconic kaftans and abayas, every collection advances our dedication to timeless designs and neutral colour palettes, resulting in striking garments that seamlessly blend classic artisanship, modern aesthetics, and purposeful sustainability.
HIRAABÂ is a brand tailored for the modest woman who possesses a strong sense of her roots and aspirations. It embodies confidence without imposing dominance, seamlessly integrating into your timeless wardrobe with ease.
Founder of Hiraab
Originating from modest origins in 2024, Hiraab has evolved from a solo endeavour, with Hajer Hussain personally handling parcel packing alongside her responsibilities as a fashion designer. Raised in the UK and holding a bachelor’s degree in fashion design, her diligent work ethic extended to meticulously crafting every detail and drafting patterns for each piece.
Inspired by the founder’s Iraqi heritage and upbringing in Western culture, Hiraab’s signature style seamlessly blends Middle Eastern embellishments with contemporary Western aesthetics, as she grew up around western culture achieving a perfect balance between timeless elegance and a distinctly modern sensibility.
SUSTANABILITY
Numerous items in our collection are crafted in smaller batches, deviating from the high-volume production often associated with fast-paced fashion.
To ensure we are manufacturing responsibly, we proudly produce custom items on a pre-order basis to limit waste and over production. In our ongoing efforts to minimize fabric waste, we transform excess materials into silk hair ties and scarves as a token of appreciation to our customers, contributing to our zero waste initiative.
